Vermont Teddy Bear
ART DIRCECTION
GRAPHIC DESIGN
BRANDING
PACKAGE DESIGN
Client
Vermont Teddy Bear Company
Role
Art Director
Creative Department Manager
Graphic Designer
Overview
The Vermont Teddy Bear Company is a direct to consumer business that owns multiple comfort brands. Their flagship brand, Vermont Teddy Bear, prides itself on producing heirloom quality plush products right locally in Shelburne, VT. I have worked on this brand well over a decade, playing many roles on the creative marketing team--mentoring as well as designing--catalogues, brochures, emails, packaging, social posts, signage, storefront displays, and websites.
Responsibilites
• Asset Management
• Apparel Design
• Branding
• Catalog Design
• Email Design
• Packaging Design
• Project Management
• Retail Sign and Marketing
• Social Marketing Design
• Website Design
PACKAGING DESIGN
All Vermont Teddy Bears arrive in branded packaging. I had the opportunity to update the packaging over several years, keeping with die cut printed design on corrugated cardboard. There are multiple sizes of boxes, depending on how many bears were ordered.
I had the opportunity to make an illustration of the Vermont Teddy bear founder with, not only the first bear he ever made in the 1980's, but also with the cart he sold them from on Church Street in Burlington, Vermont. The illustration is in the Echo Museum on the waterfront in Burlington, being part of a 35th anniversary display--a piece in their permanent collection.
ILLUSTRATION