Pajamagram
BRANDING
CAMPAIGN PLANNING
ART DIRCECTION
GRAPHIC DESIGN
Client
Seasonal Grams
previously Vermont Teddy Bear Company
Role
Art Director
Creative Department Manager
Graphic Designer
Brand
Pajamagram
Overview
Pajamagram is a direct to consumer brand. Since 2002, they’ve thoughtfully made sleepwear, loungewear, travel wear, blankets - everything that enhances relaxation inside and out. I have been working as part of the creative team on this brand since 2010 creating the marketing materials and maintaining all of the asset libraries. I lead a team through a major branding transition where we elevated our look and feel to a more modern personality, while keeping our focus the brand’s motto - comfort woven in.
Contribution
• Art Direction
• Asset Management
• Branding
• Catalog Design
• Marketing Email Design
• Project Management
• Social Marketing Design
• Website Design
BRANDING
Just recently we refreshed the entire Pajamagram brand, starting with the logo and the brand pallet. We followed that up with updated brand guidelines to ensure the team was on the same page, implementing the same assets and standards across all of our marketing channels. I was a key driver of this initiative--directing design decisions, running presentations and meetings, along with handling most of the design work and making updates across the marketing channels.
