Pajamagram is a direct to consumer brand. Since 2002, they’ve thoughtfully made sleepwear, loungewear, travel wear, blankets - everything that enhances relaxation inside and out. I have been working as part of the creative team on this brand since 2010 creating the marketing materials and maintaining all of the asset libraries. I lead a team through a major branding transition where we elevated our look and feel to a more modern personality, while keeping our focus the brand’s moto - comfort woven in.