ART DIRCECTION

Catalog Design

GRAPHIC DESIGN

catalog design | pre-press set up | proofing | project management

CAMPAIGN PLANNING

REPLACE WITH STACKING GIF

Clients

• Pajamagram
• Vermont Teddy Bear
• PajamaJean
• Vermont Brownie Company
•Overseas Adventure Travel
• Grand Circle Travel
• Vantage Deluxe Travel
• Paul Gauguin Cruise
• CM Big & Tall
• MIT News Office

Role

Graphic Designer
Creative Department Manager
Art Director

Overview

My experience lies in design layouts of catalogs and multi-page marketing print publications. I have been designing and producing catalogs for over 20 years. I have come to resolve marketing challenges with data driven solutions in tight deadlines. When Pajamagram needed a catalog produced from start to finish in one weekend, I was the the designer they came to that they knew could get the job done. —tell a good catalog design story. Identify where there was a problem and how I worked to resolve the issue. How do I solve problems.

Responsibilites

catalog design
pre-press set up
proofing
project management

SPEAK ABOUT THE PROCESS

talk about how many years you have been designing catalogs
• goals and objective - has turned into more of a tool to drive customers to the website.

I have been designing, editing and running email campaigns for several brands over the years. Here is a sampling. I have run campaigns from planning stages, concepts, designing, review stages, coding, and collecting the data on sent emails.